About + Contact

For over ten years I’ve worked in strategy and creative for international brands, startups, and SMBs. Most recently I spent two years as a senior strategist at OneMethod & Bensimon Byrne in Toronto focusing on brand strategy, creative campaign strategy, and content design and strategy for digital products.

My previous role was in brand strategy at Jiffy, a home services startup. I loved the challenge of working with an early-stage company that had traction, but hadn’t yet completed the background work of establishing their brand identity. I designed customer research projects and overhauled parts of the website and customer communication flow. I also got the chance to work on Jiffy’s investor pitch deck and I learned a ton about the ins and outs of marketplaces businesses.      

I also spent eight years building a boutique design, social, & PR agency from the ground up where we focused on startups and tech. I hired and led the design team, and focused on creative direction and strategy for our clients as well as the agency itself.  

I love collaborating with smart, kind people who are driven to create digital & IRL brand experiences that push brands forward, solve real business challenges, and make people delight in taking action.