Knowing that millennial couples often avoid restaurants on Valentine’s Day, our team at Eighty-Eight identified an opportunity to go out with a fun campaign for food delivery service foodora.
We partnered with Durex and select chefs across the city to create aphrodisiac-centred menus which we delivered with condoms and customized cookies in a special Valentine’s Day box.
My role: concept development, creative direction
The campaign garnered 127K views and 38 pieces of coverage including TrendHunter and Strategy Magazine.