NEO is a new Canadian stock exchange, in direct competition with the TSX, with a focus on fairness, transparency, and customer experience.
We were able to make use of almost every screen at Billy Bishop airport. We used the elongated tunnel screens to display a live stock ticker, helping to convey that NEO is a stock exchange, and serving as a shout out to new listing companies in real time.
My role: concept development, copywriting, creative direction
Eighty-Eight was tasked with creating an OOH campaign to be placed throughout Billy Bishop airport highlighting that companies now have a choice when going public and can pick a stock exchange that, like them, has their sights set on the future of business.
The NEO brand already had a bright, bold look, but with this campaign the client wanted to establish a tone and visual direction that could be carried forward into future marketing campaigns as brand awareness grows.
We used motion graphics and saturated colours to grab travellers’ attention, along with bold, simple copy that introduces people to the new idea that there is a choice when listing. This campaign was art directed by Cory Ingwersen with motion graphics by Julius Manolo.