Reinvigorating one of Canada’s biggest, most-loved loyalty programs for those who love what’s next.
Scene rewards were centred on movies and restaurants. Our goal was to evolve it as a loyalty program for groceries, travel, and still, of course, movies and dining.
While movie rewards were largely geared at a younger audience, the rebrand needed to address a wider range of people and categories. The visual identity was designed by the team at OneMethod.
My role: brand platform development
Our strategy was anchored by the vision of “love what’s next…” and the offer of “rewards your way…” Together these statements speak to forwardness, customization, and optimism for the future.
The brand personality was built on an enthusiastic and resourceful guide who can show members new ways of making the most of groceries, travel, and entertainment in their community.